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Welcome to the throxy engineering blog

throxy is many companies in one. This is where the engineers who build them write about it.

throxy is a cheeky applied research lab working on the future of sales. We generate revenue for our clients using a combination of AI and human agents. We’re finding datasets that other companies only dream of, we execute the outreach at volumes nobody can match, and we do it at a scale that gives us insights nobody else in the industry has. We are many companies in one: a data warehouse, an international sales floor, a training center, a recruitment agency, and our own SaaS.

I am Paco Estevez, Head of Engineering, and I lead the engineers who build all of those companies. We’re a small team of industry seniors and former founders, all exceptional humans, with one clear mission: using engineering principles to shock an industry running on 90s firmware.

This blog is where the engineering team writes about how that actually gets built. Expect posts about agent architecture, data modeling, barely surviving hyperscaling, somehow quantum computing, and the unglamorous plumbing that makes any of it reliable.

If building this kind of thing sounds like your idea of a good time, the role is open and we’d love to hear from you.